Like every week I really enjoyed studying crisis communication, apologetic ethics, and fundraising. It was really interesting to learn how to handle a crisis, how to anticipate and prepare for it. “A crisis communication plan is a set of guidelines used to prepare a business for an emergency or unexpected event. These plans include steps to take when a crisis first emerges, how to communicate with the public, and how to prevent the issue from occurring again” (Amaresan, 2021). Therefore, for the class blog, we studied cases of cruises in clubs or franchises to see what the communication plan is. One of the examples was about Gymnastics. It was Larry Nassar and the USA Gymnastics scandal. Communication systems available today did not exist before. Girls suffered horrible things without ever wanting to report them. McKayla Maroney was the first to break the silence, and many more stories followed.
About the discussion post, we discussed about apologetic ethics. We studied examples of communication crises. The first example was Don Imus deserves to be fired for his mistake. Indeed, he was the offensive, stupid remark to the Rutgers women's basketball team. And then, the second example was Don Sterling, owner of the Clippers, he told a friend that he was disappointed with her because she was posting on networks with "black people” during the 2014 playoffs. About my website, I have done two fan blogs. The first was an article on « Who are the best players of all time ? ». With all my friends, we did a list of the ten best players in basketball history. It was very interesting to do it with my friends and published it on MyBlock. And then I did an article on Magic Baskets (Like Mike) the classic basketball movie.
To finish the week, we had to do a project in which we had to create a fundraising event. It was very interesting to learn just how much works goes into creating a large fundraising event. My event was a charity soccer game in Cleveland. The event was located in the Firstenergy Stadium (home of the Browns). The players would be like celebrities and athletes of the city. For example, Odell Beckham Junior, Colin Sexton,, Baker Mayfield, Richard Jefferson, Steve Harvey, Terence Howard, Kid Cudi, José Ramirez. I had to do a video too to present all the sponsors and to try to find more volunteers and more sponsors for the events. The purpose of this event was to earn funds that will be redistributed to the various hospitals in the city. It was very interesting to do it. I didn’t expect that it was complicated like that to do a fundraising event. I can’t wait to be in week 6 and keep working with my classmates.
Amaresan, S. (2021, August 25). 6 crisis communication plan examples & how to write your own [template]. 6 Crisis Communication Plan Examples & How to Write Your Own . Retrieved September 26, 2021, from https://blog.hubspot.com/service/crisis-communication-plan.
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