“A crisis communication plan is a set of guidelines used to prepare a business for an emergency or unexpected event. These plans include steps to take when a crisis first emerges, how to communicate with the public, and how to prevent the issue from occurring again” (Amaresan, 2021). As I said before, with the advent of social media in society and in the world of sport, there is more and more danger. Indeed, a crisis can happen at any time and it is impossible to predict it. Indeed, social networks are dangerous because they can be the biasis of an intervention moved live during a live or a tweet. But they can also relate events by deforming them etc ...
It is impossible to predict a crisis, but it is possible to prepare to avoid it. Take the example of Larry Nassar and the USA Gymnastics scandal. Communication systems available today did not exist before. Girls suffered horrible things without ever wanting to report them. McKayla Maroney was the first to break the silence, and many more stories followed.
Take the example of the Cleveland Cavaliers. Suppose a cardiac arrest occurs during training, the clubs could communicate in the best possible way and justify themselves with the video of the training. Now imagine a fight between two players of the team, making the headlines etc ... It will be important for the clun to justify himself on social networks, by communicating on the event with for example a video reconciliation of the two players or a friendly interview of these two. Let us now take a final example. Now imagine that a Cavaliers fan posts a racist video wearing himself as Cavaliers. It will be important for the club to communicate on this by highlighting the fact that the club punishes any racist acts or thoughts, and that the club promotes the values of living together.
Amaresan, S. (2021, August 25). 6 crisis communication plan examples & how to write your own [template]. 6 Crisis Communication Plan Examples & How to Write Your Own .
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